India's first safety jewellery

Where elegance
meets power.

"Safety, worn beautifully."

Safety jewellery she already wants to wear every day. One press alerts all her emergency contacts in 3 seconds — with live GPS and eSIM cellular backup. No phone required. We are building India's first smart safety jewellery collection — starting with the RIKA smart bracelet. Ring and pendant coming soon.

3sSOS response
5contacts alerted
IP67waterproof
7 daysbattery life
R

What RIKA is

Not a gadget. Not a panic button.
Safety jewellery.

RIKA is not
  • A safety app that needs unlocking under real threat
  • A fitness ring that only tracks sleep and steps
  • A panic button you leave in a drawer
  • Something that looks like a device
RIKA is
  • Jewellery she already wants to wear every day
  • One press SOS — no unlocking, no thinking needed
  • Live GPS shared to all 5 emergency contacts instantly
  • eSIM cellular backup — works even without your phone
  • Works independently — no phone unlock needed
  • A meaningful gift for every milestone in her life

The problem

90+ women. Every day.
The tools built to protect them — fail.

90+

rape cases reported every day in India — NCRB 2024 data

15+

minutes average police response time in Indian cities

18M+

safety apps downloaded — the problem is still there

12s

to trigger a safety app under real threat — she doesn't have 12 seconds


How it works

One press. 3 seconds.
Everyone who matters — alerted.

01

Wear daily

Designed as jewellery — beautiful enough to wear every single day

02

One press

Single SOS button triggers the full alert chain instantly

03

GPS shared

Live location sent to all 5 emergency contacts in real time

04

All alerted

FCM push + SMS simultaneously — under 3 seconds

05

eSIM backup

Even if your phone is taken — RIKA's built-in eSIM sends SMS to all 5 contacts independently

06

Stay protected

GPS continues tracking — your contacts stay updated until you're safe


Three-layer safety architecture

No single point of failure.
Ever.

Every safety device fails when you need it most. RIKA uses three independent protection layers — so even when one fails, the other two keep working.

Primary · Always active
01
BLE SOS
Bluetooth Layer · Primary

One press on the RIKA band. The nRF52840 chip fires a BLE signal to your RIKA app in milliseconds. The app pushes simultaneous FCM notifications to all 5 emergency contacts with your live GPS coordinates. From button press to all 5 contacts alerted — under 3 seconds.

BLE 5.0 FCM push Live GPS 5 contacts Under 3 sec
Works when: Phone is paired and within BLE range (approximately 10 metres)
Backup · No phone needed
02
eSIM Cellular
Cellular Layer · Independent

Phone taken? Phone dead? Phone out of range? RIKA has a built-in Quectel BC660K eSIM module with its own cellular connection. When the BLE layer cannot fire — RIKA sends SMS directly to all 5 contacts via the cellular network. No phone. No app. No internet required.

eSIM cellular NB-IoT Band 28 + Band 3 95%+ India coverage No phone needed
Works when: Phone is unavailable — taken, dead, or out of BLE range. Requires RIKA Shield subscription.
Always on · Zero battery
03
Beacon Trail
Passive Layer · Always broadcasting

RIKA continuously broadcasts a Google Find My Device beacon signal. Every one of the 500M+ Android devices in India passively picks up this signal and reports RIKA's location to the Find My Device network — completely silently. Even when RIKA is powered off. Even with no SIM. A passive location trail — always on, zero battery cost.

Google Find My Device 500M+ Android devices Zero battery Always broadcasting No action needed
Works when: Everything else has failed. The beacon requires no phone, no SIM, no power from RIKA's battery to broadcast.
3
Independent layers
3 sec
From press to alerted
500M+
Android devices in beacon network
0
Single points of failure

One layer might fail. All three failing simultaneously — extraordinarily unlikely.

Phone taken → Layer 2 fires. Phone dead → Layer 2 fires. eSIM out of coverage → Layer 3 is already tracking. RIKA is the only safety device built with this architecture.


The LUMIS Collection

Smart bracelet first.
Ring and pendant coming soon.

RIKA is building a complete smart safety jewellery collection — smart bracelet, ring, and pendant. Phase 1 launches with the RIKA smart bracelet — designed as premium jewellery, engineered as a complete safety system with eSIM cellular backup. All four colours at ₹5,499.

RIKA Geometric Matte Black safety bracelet
Coming Soon
RIKA-01-BLK · LUMIS No.01

Geometric

Matte Black · Her everyday bracelet. Office, commute, late nights. For the bold minimalist.

₹5,499 incl. app + box
RIKA Celestial Gold safety bracelet
Coming Soon
RIKA-02-GLD · LUMIS No.02

Celestial

Gold · Moon and stars engraving. The gifting bracelet. Raksha Bandhan, birthdays, first job.

₹5,499 incl. app + box
RIKA Mandala Silver safety bracelet
Coming Soon
RIKA-03-SLV · LUMIS No.04

Mandala

Silver · Sacred geometry. Clean, minimal, timeless. Works on every outfit.

₹5,499 incl. app + box
RIKA Botanical Rose Gold safety bracelet
Coming Soon
RIKA-04-RGD · LUMIS No.03

Botanical

Rose Gold · Fine leaf and stem. Feminine and strong. Most shared on Instagram.

₹5,499 incl. app + box
Complete RIKA Collection — coming soon
📿
Smart Bracelet
PHASE 1 · LAUNCHING 2027
💍
Smart Ring
PHASE 2 · COMING SOON
Smart Pendant
PHASE 2 · COMING SOON
What's inside every RIKA smart bracelet — Nordic nRF52840 · BLE 5.0 · eSIM cellular backup — no phone required · IP67 waterproof · SOS button · Heart rate + SpO2 sensor · 7-day battery · RIKA app (iOS + Android) · Live GPS · 5 emergency contacts · RIKA Shield premium gift box · 1-year warranty

Early access

Be among the first
to wear RIKA.

RIKA launches August 2026 with a limited pilot of 50 units. Early buyers get exclusive benefits — and the satisfaction of being part of something that matters.

Early buyer pricing — ₹6,500 instead of ₹7,000. Locked in for you.
First to ship — your order is prioritised above the general waitlist.
Direct access to the founder — Ritu personally onboards every early buyer.
RIKA founding member certificate — inside your RIKA Shield box.
Shape the product — your feedback directly influences the Phase 2 RIKA Band.
50Pilot spots total
0Spots taken
50Spots remaining

Reserve your RIKA

No payment now. We'll reach out before launch to confirm your order.

No payment required. No spam. Just RIKA updates.

You're on the list.

We'll be in touch before launch.
RIKA ships August 2026.


Who RIKA is for

She is not one woman.
She is every woman.

👩‍💼

The corporate woman

Works late, travels alone, uses cabs, lives independently. Highly aware of safety risks. Wants something that protects her and looks as good as she does.

Buys for herself
👨‍👩‍👧

The concerned parent

Daughter going to college, starting her first job, or living alone in another city. Wants peace of mind. Looking for a meaningful gift at every milestone — not a gadget, something she'll actually wear.

Buys as a gift
👩‍🎓

The college woman

Lives in a hostel or PG, travels by public transport, highly influenced by social media. Wants something beautiful that also keeps her safe — and knows her parents will buy it for her.

Parents buy

The gifting angle

Give her RIKA.

No safety product is currently gifted in India. RIKA is the first. At ₹5,499 it sits at the right gifting price point — meaningful, premium, and purposeful.

Raksha Bandhan
College send-off
Birthday
First job
Anniversary
Diwali
Corporate gifting

Your Diwali gift becomes your CSR milestone.

RIKA maps to SDG 5 — Gender Equality. Every unit gifted is a documented act of women's safety investment. Your company name on every RIKA Shield box. CSR impact certificate included.

Enquire for bulk orders

Why we exist

Safety is not a privilege.
It is a right.

Mission

To make sure no woman in India ever has to choose between feeling beautiful and feeling safe.

Vision

An India where no mother ends every phone call with "be safe" — because she already knows her daughter is.

Our values — NAARI
N
NURTURANCE

We build with care — for the woman who wears RIKA, the team that builds it, and the communities we serve.

A
AUTHENTICITY

We build in public. We share what works and what does not. We never oversell what RIKA can do.

A
ACCESSIBILITY

Safety is not a privilege. RIKA is designed and priced so every woman can wear protection beautifully.

R
RELIABILITY

When she presses that button, everything must work. Every time. No exceptions. One failure is one woman let down.

I
INNOVATION

We are building a category that does not exist. Safety jewellery requires solving problems nobody has solved before.


The team

Built by people who live the problem.

RD

Ritu Deshmukh

Founder & CEO

Engineer. MBA. The woman who decided India's first safety jewellery needed to exist.

India's First Safety Jewellery
PT

Pritam Thopate

Software Lead

Building the RIKA app — the brain behind every SOS.

AB

Abhishek

Mechanical Engineer

Designing the disc housing, band, clasp and IP67 sealing architecture for every RIKA bracelet.

DH

Dhruv

Hardware Engineer

Designing the PCB and electronics that power every RIKA smart bracelet.


Get in touch

Every woman deserves to feel
as safe as she looks.

RIKA launches August 2026. Join the waitlist or write to us directly.

+91 91727 71306 · @wear.rika